A new 10-country price survey says graphics cards got 35% more expensive in just three months, the cheapest RTX 5090 in the US is now $9,400, and the RTX 5080 is sitting at $2,200.
The cheapest in-stock GeForce RTX 5090 in the United States now costs $9,400, which is 370% above its $1,999 launch price. That’s from TechSpot’s Q4 2026 GPU pricing update, published today (Nov 2), which tracks the single lowest in-stock price for every current gaming GPU across 10 countries. The bigger story for most PC players: across the whole market, GPU prices rose 11% in October alone and 35% over the last three months, and TechSpot says retailers are signaling it hasn’t peaked yet.
What you need to know
- RTX 5090: $9,400 in the US in October, up 36% from $6,890 in September. It was $3,500 back in February. Globally it sits 262% above MSRP, at a normalized average of $7,240.
- RTX 5080: $2,200 in the US, up 39% in one month and 120% above its $999 MSRP. TechSpot says Newegg had no RTX 5080s sold directly by the retailer when it collected data, only pricier third-party listings.
- Whole market: GPU prices rose 11% month over month in October, after 7% in September and 15% in August. That adds up to 35% in three months.
- By region: GPUs average 44% above MSRP worldwide, but as high as 58% above in the US and Canada.
- How TechSpot measures it: the single lowest price for an available, in-stock model in each country, verified as actually purchasable. Fancier partner cards cost more than these numbers.
Every current GPU, US price vs MSRP (October 2026)
Per TechSpot’s chart:
- RTX 5050: $249 MSRP, now $420 (69% over)
- RTX 5060: $299 MSRP, now $450 (51% over)
- RTX 5060 Ti 8GB: $379 MSRP, now $530 (40% over)
- RTX 5060 Ti 16GB: $429 MSRP, now $790 (84% over)
- RTX 5070: $549 MSRP, now $900 (64% over)
- RTX 5070 Ti: $749 MSRP, now $1,250 (67% over)
- RTX 5080: $999 MSRP, now $2,200 (120% over)
- RTX 5090: $1,999 MSRP, now $9,400 (370% over)
- RX 9060 XT 8GB: $299 MSRP, now $500 (67% over)
- RX 9060 XT 16GB: $349 MSRP, now $620 (78% over)
- RX 9070: $549 MSRP, now $700 (28% over)
- RX 9070 XT: $599 MSRP, now $870 (45% over)
- Arc B570: $219 MSRP, now $290 (32% over)
- Arc B580: $249 MSRP, now $350 (41% over)
Is the RTX 5090 even still a thing?
Nvidia has said the RTX 5090 is still in production and has not been discontinued. But in a separate report, TechSpot notes the 5090 has been removed from Nvidia’s own US marketplace entirely, most Newegg listings are over $9,300 (the priciest at $10,899), and the one Amazon listing it found was $11,565, shipping from Germany in 2 to 3 weeks. TechSpot’s view is that the card “was already effectively discontinued for gamers months ago, at least in terms of practical availability and pricing.”
Why the RTX 5080 jumped so hard
TechSpot is blunt that memory costs don’t explain it: “The 16GB of GDDR7 on this card has not become $700 more expensive.” It points to other factors, potentially price gouging, AI demand, and the RTX 5090 vanishing, which pushed the 5080 into the top spot.
There’s also the rumored RTX 5080 24GB. Reports say Nvidia may replace the 16GB model with a 24GB version in the first quarter of 2027, which could explain retailers clearing stock. That is still a rumor and nothing has been confirmed (our story on the 24GB timeline). TechSpot also says retail sources told it RTX 5080 wholesale costs have gone up significantly in recent weeks and that prices are set to rise further. One theory TechSpot floats: pushing current 5080 prices up could make a pricier 24GB model look easier to swallow when it lands.
AMD and Intel aren’t safe either
For the first time in these updates, Radeon cards rose faster than GeForce this month (not counting the 5090). The RX 9060 XT 16GB jumped 17% in a month, and the RX 9070 XT is up 12% and closing in on $1,000 in some regions. Even so, TechSpot says AMD is still the value play: the RX 9070 XT averages the same price as the RTX 5070 across the 10 countries while running about 25% faster in its 52-game benchmark, and the GeForce RTX 5070 Ti costs about 47% more than the 9070 XT. Intel’s Arc B580 is up 10% in a month and is 47% above MSRP on average.
What comes next
TechSpot’s outlook is not good: “expect graphics card prices to remain high for a long time,” and it doesn’t expect a return to MSRP pricing during this generation. It also expects the US pricing to show where other regions are headed.
OnPoint’s take: $9,400. For one graphics card. You could buy a used car with that. And the 5090 is almost a sideshow at this point, because nobody was buying one at that price anyway. The number that should actually worry PC players is 35%. That’s the whole market, entry level included, in three months. The RTX 5060 Ti 16GB, a card that’s supposed to be a reasonable mid-range pick, is now $790 in the US. That’s not mid-range anymore.
The cheapest RTX 5090 is $9,400. What's your move?
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What people aren’t talking about enough is the RTX 5080 line from TechSpot: memory doesn’t explain a $700 jump. If the theory is right and prices are being pushed up to make a 24GB card look like a deal next year, PC players are getting squeezed on purpose. Pair that with this afternoon’s report that card makers in China are pushing the RTX 3060 again (our story), and the picture is clear. 2026 is a brutal year to build a gaming PC.
For anyone sitting on a good GPU right now, hold it tight. For anyone who just wants to play the big holiday games this month without taking out a loan, this is exactly where an Xbox Series X|S makes sense. The console price doesn’t move every time a GPU shipment dries up, and you still get a huge library through Game Pass on day one. That’s just what it is. We love PC, but right now PC gaming is a rich man’s hobby at the high end, and Xbox is the smart play. Let us know in the comments: would you ever pay four figures for a GPU?
Illustration: OnPoint 4 Gamers
Sources
- TechSpot: GPU Prices Are Spiraling Out of Control: Q4 2026 Update (Tim Schiesser, Nov 2, 2026)
- TechSpot: Nvidia says the RTX 5090 isn’t discontinued, but most listings are over $9,300
- Wccftech: NVIDIA RTX 5090 Records A Staggering 370% Hike In Price Since Launch
- OnPoint 4 Gamers: RTX 5080 24GB timeline story and RTX 50 supply and RTX 3060 story
